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GoPro's shoot-and-share model is good fun -- and good business

An employee editing video at GoPro headquarters in California. The company is developing is original content, adding a media side to its business.

SILICON VALLEY -- Camcorders have changed a lot since the days the Japanese dominated the market. The new leader, California upstart GoPro, has achieved phenomenal growth by giving thrill-seekers the tools to take action shots of themselves and harnessing the marketing potential of this stream of content.

     On July 6, GoPro released the Hero4 Session, an ice-cube-size camera half as small and 40% as light as the previous model and able to go 10 meters underwater without a case. CEO Nicholas Woodman said in a news release that the new product "combines the best of our engineering and user-experience know-how to deliver our most convenient life-capture solution, yet."

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