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HOOQ enters Indonesia's busy online video market

HOOQ's video streaming app is tailored to the smartphone, which are more commonly used than personal computers in Asia's emerging markets.

JAKARTA -- Singapore-based HOOQ launched its video streaming service in Indonesia on Thursday, joining a string of media companies tapping into the country's fast-growing population of Internet users.

     HOOQ is a joint venture between Singapore Telecommunications, Sony Pictures and Warner Bros. Through its app, it streams 35,000 hours of movies and television programs, which it claims is the largest content library in Asia. In addition to Hollywood blockbusters, the company offers more than 1,200 Indonesian movies through partnerships with local media companies, such as television network operator Media Nusantara Citra. Some movies in English have Indonesian language subtitles.

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