ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
 (placeholder image)
Chinese tourist in London   © Reuters

Half of Chinese travelers going solo

The number of independent travelers is soaring, marking a substantial shift in the market

JENNIFER LO, Nikkei staff writer | China

HONG KONG -- An unofficial invitation from the Danish Embassy to feast on the country's unwanted Pacific oysters became a surprise sensation in China's social media in April. Some internet users volunteered to "eat them to oblivion," while others suggested issuing special visas for Chinese visitors to devour the invasive shellfish that have spread explosively in parts of the Danish coast.

Finland is offering a unique attraction of its own. Its agriculture minister said at a recent food expo in China that the Nordic country has free treats to offer Chinese visitors -- wild berries in its forests.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more