Japan Inc. bets on sleep tech to help reduce insomnia

Big names, startups race for ways to offer comfort, data and right mindset

20220427 Japan sleep tech Akasaka capsule hotel

Nine Hours, which runs "capsule hotels," offers a service that provides basic sleep data to guests at its Akasaka branch in central Tokyo.

TAKASHI YOSHIDA, TATSURO MIYAZUMI and KENTO HIRASHIMA, Nikkei staff writers

TOKYO -- A growing number of Japanese companies are setting their sights on "sleep tech" to help people deal with common sleep problems, such as insomnia.

Some are taking a close look at bedding and pajamas to help people enjoy a comfortable sleep, while others gather and analyze data to encourage their customers to change how they think about their sleep habits.

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