Unicharm to double exports of high-performance masks to Asia

'Made in Japan' gains traction among higher-income consumers

20210921N Unicharm mask

Unicharm once marketed its masks to shield against air pollution. Now the functional masks are in demand in the COVID era.

KOHEI SAKAI, Nikkei staff writer

TOKYO -- Japanese personal care group Unicharm will double exports of masks by 2023 to answer Asian demand for functional products, particularly those carrying the "Made in Japan" label.

The company will ramp up exports to Asian markets such as Indonesia, Thailand and Vietnam. The products will be sold in high-income Saudi Arabia as well. Unicharm will use sales channels that already exist for diapers.

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