SINGAPORE -- Hewlett-Packard has decided to expand an ink plant here by 10,000 sq. meters to keep up with Asia's booming digital printer market. The company will spend "millions of dollars" on the project, an HP representative said without being specific.
When the expansion is finished sometime next year, the plant will be able to produce four times more ink than it can today. The project is expected to allow HP to sell more of its Indigo digital printers.
HP produces digital printer ink in Tuas, in this city's northwestern part, as well as in Israel.
The company also will build a new showroom in Singapore where it can pitch digital printing solutions to corporate clients. The 21,000-sq.-meter facility will cater to customers in the Asia-Pacific region. Printing companies as well as consumer brands will be able to use the space to become familiar with the latest printing technology.
The amount of printing HP customers do on digital printers, which allow for short turnaround times and great customization, has grown tenfold over the past eight years, with Asian customers turning to digital printing at double the pace, according to HP.