LAS VEGAS -- Chinese TV maker Hisense will not terminate its licensing of the Sharp brand in the U.S. as requested by the Japanese electronics group at a time that both companies are seeking global expansion.
In 2015, Hisense paid Sharp $23.7 million to acquire a TV production facility in Mexico and the right to use the Japanese brand in the North and South American markets, with the exception of Brazil, for five years. The Osaka-based company struck the deal with Hisense when it was in deep financial turmoil.
By continuing to browse this website, you accept cookies which are used for several reasons such as personalizing content/ads and analyzing how this website is used. Please review our
to learn how you can update your cookie settings.