LAS VEGAS -- Chinese TV maker Hisense will not terminate its licensing of the Sharp brand in the U.S. as requested by the Japanese electronics group at a time that both companies are seeking global expansion.
In 2015, Hisense paid Sharp $23.7 million to acquire a TV production facility in Mexico and the right to use the Japanese brand in the North and South American markets, with the exception of Brazil, for five years. The Osaka-based company struck the deal with Hisense when it was in deep financial turmoil.
