ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Honda and Yamaha call a truce in Japan to fight harder elsewhere

BANGKOK Honda Motor and archrival Yamaha Motor have declared a motorbike armistice in Japan, but the peace is only partial. The tie up will allow the two companies to shift their focus away from a shrinking domestic market and devote more resources to battling for dominance in other Asian markets.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more