ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Honda breaks with tradition to bring in fresh ideas

A single-seater electric car featuring a cookie company's logo takes center stage at the Ceatec Japan trade fair in Chiba.

TOKYO -- The tiny electric car unveiled at the Ceatec Japan consumer electronics show in early October was a big hit with visitors to Honda Motor's booth. The curved body makes it look more like an amusement park ride than a car. The single-seater electric car featured the logo of a local shortbread company, who will use the prototype as a delivery vehicle.

Sourcing external technology

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more