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Honda shifts gear in the Philippines with bigger, flashier models

Japanese bike maker sheds workhorse image in line with changing demographics

Honda Motor aims to capture the Philippine youth market with bigger bikes.

MANILA -- After years of barely maintaining its lead in the Philippine motorcycle market -- despite its dominance in other Southeast Asian countries -- Honda Motor is waking up to shifting consumer trends in the country, pivoting away from light two-wheelers toward sportier and heavier bikes.

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