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Honda starts pivot from quantity to quality with Clarity Fuel Cell

Honda President Takahiro Hachigo with the Clarity Fuel Cell launched Thursday.

TOKYO -- Honda Motor is positioning the Clarity Fuel Cell rolled out in Japan Thursday as the start of a campaign to lead the market in high-value-added eco-cars. But the Japanese automaker will need to work quickly and marshal its resources effectively to make the jump from its old volume-oriented strategy.

     President Takahiro Hachigo called fuel cell cars a promising option to replace gasoline-powered vehicles and advocated measures to spur broader use, including building hydrogen filling stations. The Clarity Fuel Cell's fuel system is small enough to fit in a standard gasoline car, Honda said.

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