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Business

How Line spun a cast of quirky characters into chat app gold

CEO Takeshi Idezawa talks to Monocle about success in Asia and plans for the future

The company logo in the lobby of its Tokyo offices

TOKYO One of the first things you notice in the Tokyo offices of Japanese online messaging service Line is a giant brown cartoon bear sitting in the far corner. Scattered throughout the meeting rooms and hallways are other human-sized cartoon figures: a pallid guy with yellow hair; a rabbit; an all-white androgynous character; a yellow chick.

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