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Business

How Yahoo turned into a pumpkin

Dot-com Cinderella 'discovered' by SoftBank made three key mistakes

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The Verizon deal marks the end of Marissa Mayer's tenure as Yahoo CEO.   © Reuters

TOKYO -- Verizon Communications swallowed the core operations of Yahoo on Tuesday, ending the U.S. internet icon's 23-year run.

The simple explanation for Yahoo's downfall is that it was unable to compete with the likes of Google. But the company contributed to its own demise with three crucial mistakes.

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