ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

How Yahoo turned into a pumpkin

Dot-com Cinderella 'discovered' by SoftBank made three key mistakes

 (placeholder image)
The Verizon deal marks the end of Marissa Mayer's tenure as Yahoo CEO.   © Reuters

TOKYO -- Verizon Communications swallowed the core operations of Yahoo on Tuesday, ending the U.S. internet icon's 23-year run.

The simple explanation for Yahoo's downfall is that it was unable to compete with the likes of Google. But the company contributed to its own demise with three crucial mistakes.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more