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How one man's 'so what?' attitude changed the way Japan travels

HIS founder and CEO Hideo Sawada struck gold by ignoring 'common sense'

H.I.S. founder and CEO Hideo Sawada (Photo by Nozumu Ogawa)

TOKYO There was a time not so long ago when Japanese tourists had basically two options when it came to overseas travel: go on a group tour or stay home. If it weren't for Hideo Sawada, that might never have changed.

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