ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Iida Group sets up shop in US, Russia

TOKYO -- Iida Group Holdings is looking abroad as an aging population erodes domestic demand, hoping to use the expertise in affordable housing that drove its growth to attract customers in markets such as the U.S. and Russia.

     The builder of detached homes was formed in 2013 from the merger of six builders. It sold about 41,000 detached homes in fiscal 2014, leading the Japanese market, and ranked third in sales at 1.18 trillion yen (about $10.8 billion at the time). With housing starts projected to fall from 880,000 in fiscal 2014 to 530,000 in fiscal 2030, Iida Group is shifting focus to other markets, following a strategy similar to that of prefabricated-house builders such as Sekisui House. It expects to spend 10 billion yen ($84.3 million) initially on plants and other investments.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more