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India's farms prove fertile ground for tech startups

Smartphone apps give farmers direct access to markets and advice

The agri-marketing platform NinjaCart from startup 63Ideas Infolabs helps 4,000 farmers sell to grocers without wholesalers, improving incomes and lowering costs.

MUMBAI -- Startups are reshaping the landscape of Indian agriculture, a sector that employs half of the nation's 1.3 billion people, by improving traditional farming methods with information technology and new business models.

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