ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Indofood pushes Indomie as global halal noodle brand

 (placeholder image)
Indomie halal instant noodles come in over 100 flavors, including regional variations.   © Reuters

JAKARTA / ISTANBUL -- For a man known to shy away from publicity, Anthoni Salim, the president and chief executive of Indofood Sukses Makmur, was in a good mood when he recently met with local journalists for the question-and-answer session he holds each year atop the company headquarters in Jakarta.

The normally press-shy Anthoni Salim, president and chief executive of Indofood Sukses Makmur, recently opened up at a press event in Jakarta.

"If Korea has K-Pop, we have Indomie," declared Anthoni, offering an odd point of comparison for Indofood's flagship instant noodle brand, which is known to almost every one of Indonesia's 250 million residents.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more