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Indofood pushes Indomie as global halal noodle brand

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Indomie halal instant noodles come in over 100 flavors, including regional variations.   © Reuters

JAKARTA / ISTANBUL -- For a man known to shy away from publicity, Anthoni Salim, the president and chief executive of Indofood Sukses Makmur, was in a good mood when he recently met with local journalists for the question-and-answer session he holds each year atop the company headquarters in Jakarta.

The normally press-shy Anthoni Salim, president and chief executive of Indofood Sukses Makmur, recently opened up at a press event in Jakarta.

"If Korea has K-Pop, we have Indomie," declared Anthoni, offering an odd point of comparison for Indofood's flagship instant noodle brand, which is known to almost every one of Indonesia's 250 million residents.

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