
JAKARTA / ISTANBUL -- For a man known to shy away from publicity, Anthoni Salim, the president and chief executive of Indofood Sukses Makmur, was in a good mood when he recently met with local journalists for the question-and-answer session he holds each year atop the company headquarters in Jakarta.


"If Korea has K-Pop, we have Indomie," declared Anthoni, offering an odd point of comparison for Indofood's flagship instant noodle brand, which is known to almost every one of Indonesia's 250 million residents.