ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Indonesia holds promise, pitfalls for 7-Eleven

A food stall operator gets ready for business across the street from a 7-Eleven in Jakarta's central business district.

JAKARTA -- In Indonesia's capital, 7-Eleven is not your typical "grab and go" convenience store. It is more like a cafe: Customers sit at tables, eating packaged meals and sipping Slurpee frozen drinks. The store has air conditioning and free Wi-Fi. Open 24 hours a day, every day, 7-Eleven shops have become a favorite haunt for young Indonesians after school or work.

     With 176 outlets in the country, the convenience store chain now faces the challenge of growing without drawing the wrath of suspicious regulators, or competitors eager to squash a foreign brand.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more