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Indonesia's Salim Group courts small shops with grocery app

Instant-noodle maker eyes growing internet penetration in traditional retail market

Executives of Idmarco at Wednesday's press conference in Jakarta. Idmarco mainly offers goods made by Indofood Sukses Makmur, Salim Group's core food company. (Photo by Wataru Suzuki)

JAKARTA -- Indonesian conglomerate Salim Group launched a grocery shopping app on Wednesday mainly targeting small shop owners, in an effort to tap into the growing number of mobile-phone users among lower-income households.

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