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Innovative ideas hatching from Sony's incubator

In-house entrepreneur program gets workers to think outside the box

Sony's Project Reviewn allows users to purchase recordings of live performances on the same day as the show.

TOKYO -- Sony is accelerating the pace of new project launches, drawing on in-house talent to develop not just another cool digital gadget but also online services.

On a mid-January day at Osaka Castle Hall in western Japan, some 10,000 people swooned at Animax Musix 2017 Osaka, a concert dedicated entirely to fans of anime songs. It was the first time the event came to the hall. Concertgoers went crazy as they watched some 20 artists sing popular anime songs.

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