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Emerging Hong Kong insurer to take on Singapore, other Asia areas

Online-exclusive Bowtie takes advantage of connection with Japan's Mitsui & Co.

Bowtie Life Insurance's digitalized services allow policyholders to complete an application to receive insurance money in five minutes. (Source image from Bowtie website)

TOKYO -- Bowtie Life Insurance, an emerging medical insurer in Hong Kong, aims to expand in other parts of Asia by taking advantage of its connection with Japanese general trader Mitsui & Co.

Armed with services allowing customers to complete procedures entirely online at low cost, the startup, launched in 2017, has the largest share of online insurance sales in Hong Kong and sees growth potential in Asia's insurance market.

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