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Japan's Taiyo Life goes big on hiring in Myanmar's tiny insurance market

Company plans to mobilize as many as 5,000 for door-to-door sales

Street vendors sell vegetables in Yangon. Japanese insurer Taiyo Life sees door-to-door sales as the key to opening up the Myanmar market. (Photo by Ken Kobayashi)

YANGON -- Japan's Taiyo Life Insurance says it aims to have thousands of salespeople knocking on the doors of potential customers in Myanmar once it gets full approval in a country where the concept of insurance is new to most people.

The midsize insurer seeks to increase its sales force in Myanmar to 5,000 from 100 "in three years after launching operations," President Naoki Soejima said in a recent interview with Nikkei in the country's commercial capital, Yangon.

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