ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

J.League broadcast deal shows rise of mobile audiences

Perform Group's James Rushton, left, with J.League Chairman Mitsuru Murai.

TOKYO -- The Japan Professional Football League's decadelong contract with one of the world's biggest distributors of streaming video reflects the shift in sports viewership from the television to the smartphone, a device arguably better for showcasing live events.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more