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Japan Inc salivates over prospect of $3 trillion Asian eco-market

Major Japanese construction company Shimizu is working to install underground geothermal heat-pump systems in the Mongolian capital of Ulan Bator to ease air pollution.

TOKYO -- Backed by subsidies from their government, Japanese companies are pitching their advanced environmental technologies in emerging Asia, where economic expansion and population growth are sharply boosting demand for all things green.

     The overseas push comes as Japan Inc. tries to create a mechanism under which the country earns emissions credits for helping developing nations address environmental problems. Tokyo hopes that by supporting corporate efforts to introduce their products and services abroad, not only will the credit system will have a better chance of taking root, but Japanese companies will also gain better access to a market their country's trade ministry projects will be worth roughly $3 trillion by 2030.

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