TOKYO -- Japan Tobacco will begin sales of its new heated tobacco product in Tokyo at the end of June as the company chases U.S.-based Philip Morris International, which dominates the Japanese market.
Smokers have been able to buy JT's Ploom Tech tobacco device only online or at select locations in Fukuoka Prefecture, which welcomed the specialty stores in March.
JT will open its Ploom Tech shops near subway stations in Tokyo such as those in Shinjuku Ward as well as the Ginza and Nakameguro districts. In Tokyo's Ebisu district, customers will be able to sample the product at a cafe partnering with the tobacco company.
U.K.-based British American Tobacco also plans to bring its Glo brand tobacco heating device to the Tokyo metropolitan area, expanding sales beyond the northeastern Japanese city of Sendai. Philip Morris, which sells the iQOS heated tobacco product, commands more than 90% of Japan's market share for such items.