ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Japan Tobacco nears agreement to buy Reynolds unit

Natural American Spirit cigarettes are high-end smokes in the Japanese market.

TOKYO -- Japan Tobacco has entered the final stages of talks to purchase Reynolds American subsidiary Santa Fe Natural Tobacco, moving forward with a growth strategy centering on overseas acquisitions.

     The two sides aim to reach an agreement this week. The price is expected to reach around $5 billion, making the acquisition JT's largest since it bought the U.K.'s Gallaher for $14.7 billion in 2007.

     Santa Fe manufactures Natural American Spirit cigarettes for sale in the U.S., Japan and Europe. JT hopes to gain marketing rights for the brand and use it to accelerate global growth. But Reynolds could exclude American rights from the deal.

     New Mexico-based Santa Fe was founded in 1982 and is highly profitable, reporting sales of $658 million and operating income of $337 million for 2014. The relatively new Natural American Spirit brand, marketed as made with additive-free tobacco, is popular among younger smokers. It has grown more prominent in Japan as a higher-end brand, according to the company.

     JT likely plans to make Natural American Spirit a key brand, behind overseas mainstays Winston and Camel.

     The Japanese company has used acquisitions to expand its overseas cigarette business, buying non-U.S. operations of the now-defunct RJR Nabisco in 1999 and Gallaher several years later. Purchasing Santa Fe would help bolster sales both at home and abroad. The deal is also in line with JT's recent narrowing of its focus to mainstay cigarette operations, including an exit from the soft-drink business in Japan earlier this year.

(Nikkei)

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to Nikkei Asia has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more