ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Japan mounts low-cost comeback in smartphones

Standout design, outsourced manufacturing drive new business model

Japanese retail giant Aeon was one of the first to offer cheap smartphones.

TOKYO -- Ten years after Apple's iPhone kicked off a smartphone boom, a low-cost revolution invites Japanese players to retake leadership in the phone industry by challenging hordes of emerging-market players.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more