Japan's Calbee downsizing its potato chips for the Philippines

Snack maker's smaller bags of chips are 70% cheaper than their larger cousins

Japanese snack maker Calbee aims to get its chips into the country's mom-and-pop shops as it refocuses on medium-income Filipino consumers.

January 13, 2017 15:20 JST | Japan

TOKYO -- Japan's Calbee has introduced a potato chip product about 70% cheaper than what's already on sale in the Philippines.

The chips will be sold at sari-sari stores, very small mom-and-pop shops that deal in a variety of daily products, a company source said.

Read Next