Japan's Glico targets Thai ice cream market
Vending machines in Bangkok first promotion tool on brand expansion drive
The Giant Cone is one of 12 popular ice cream products available from Glico's new vending machines in Bangkok. (Photo by Shinya Sawai)
TOKYO -- On a hot, steamy day in Thailand, what could be better than a nice cold ice cream?
Yet, according to snack maker Ezaki Glico, the Southeast Asian country's ice cream market is roughly one-tenth the size of Japan's -- prompting the company to go on the offensive.
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