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Japan's Hoshino Resorts books spot in city hotel market

Hotelier pins hopes on middle-class tourists from emerging nations

Hoshino Resorts CEO Yoshiharu Hoshino

TOKYO -- Hoshino Resorts, the Japan-based operator of luxury inns and resorts, will launch a new brand of urban hotels for business travelers and tourists, CEO Yoshiharu Hoshino told reporters Tuesday.

The company on Saturday opened under new management the Asahikawa Grand Hotel in Hokkaido, which was acquired in March 2016. The hotel features 237 guest rooms, in addition to restaurants and ballrooms for wedding ceremonies and other events.

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