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Japan's Lion pounces on Chinese toothbrush market

Lion promotes oral hygiene in China through one-on-one consultations and educational sessions as it advances into the market there.

TOKYO -- Lion is going on the offensive to prove it is worthy of its powerful name, capturing the Chinese high-end toothbrush market to rack up top sales in that country's e-commerce sphere.

     The Japanese consumer goods maker is dominating China's online market, along with peers Kao and Daio Paper, whose disposable diapers have become smashing hits. Strong sales there and rising demand at home sent Lion's long-stagnant stock price roaring past 1,000 yen ($8.20) for the first time in 25 years in July. 

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