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Japan's Rakuten seeks reboot through online gaming

E-mall operator hopes to convert gamers into shoppers

TOKYO -- Japanese online retail giant Rakuten will launch an online social gaming platform in a bid to reverse its sliding fortunes by luring more users to its ecosystem.

The new platform, called R Games, goes live on Tuesday with 15 games, including some based on such classics as "Pac-Man" and "Space Invaders." Users will be able to play games directly on web browsers, including Google Chrome and Internet Explorer, without having to download a native app for each game.

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