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Japan's Yamada Denki to plug into electric cars

Big-box electronics retailer targeting 2020 launch with help from startup

Japanese electronics retailer Yamada Denki will sell small electric vehicles at stores and online.

TOKYO -- Consumer electronics retailer Yamada Denki will partner with a startup to sell entry-level compact electric vehicles by 2020, joining the growing ranks of nonautomotive entrants into the sector.

Barriers to entry for building electric vehicles are lower than for gasoline autos. About 40% of the parts in gas-powered vehicles are unnecessary in electrics, according to the Ministry of Economy, Trade and Industry. Dyson, a British company known for vacuum cleaners, plans to sell electric vehicles by 2020 as well.

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