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Japan's affluent once again drawing global wealth managers

Negative interest rate policy provides opening

TOKYO -- Asset managers here and abroad are scrambling to capture Japanese high-net-worth clients looking for alternatives to their conventional investment strategies amid rock-bottom bond yields.

The charge is being led by two Swiss private banking groups. Julius Baer seeks to grow assets under management in Asia, including Japan, by 60% to 100 billion Swiss francs ($100 billion). The company has installed a desk geared toward Japanese nationals at its Singapore offices. Julius Baer is also providing support for family offices catering to the ultra-wealthy.

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