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Japan's classic hotels unite to increase overseas visibility

New association of pre-World War II hotels hungry for more foreign visitors

Founded in 1873, Nikko Kanaya Hotel has operated in its current location since 1893.

TOKYO -- Nine major Japanese hotels established before World War II are kicking off a joint marketing blitz and enhancing services to lure more foreign tourists.

The hotels will form an association and start joint promotional activities in autumn. They also plan to exchange staff and have employees spend nights in each other's establishments to discover ways to improve services across the group.

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