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Japan's eyewear prices rise as country's vision fails

Aging population looking for bifocals, exclusive services drive average costs up

This Jins store at Tokyo Station is increasing its selection of high-end eyewear.

TOKYO -- Eyewear prices are rising in Japan as low-end retailers boost lineups of pricier products and high-end retailers offer ritzier services.

The Nikkei recently visited a branch of discount eyewear retailer Jins during a summer sale, which had attracted all types, from middle-aged businessmen in suits to homemakers with children in tow. Despite all the bargains, the average price of glasses at the chain has been rising the past few years.

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