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Business

Japan's popIn to pop into South Korea, Taiwan

Online ad startup working with Baidu to improve metrics measuring page views

TOKYO -- Japanese online ad startup popIn is making a full-scale foray into South Korea and Taiwan as part of its overseas expansion drive.

Based in Tokyo's Bunkyo Ward, popIn began life at the University of Tokyo. It is now a subsidiary of Baidu, the biggest search engine in China and the second-biggest in the world behind Google.

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