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Japanese broadcaster NHK tutors Tencent on production techniques

Public TV giant licenses program 'formats' to boost presence in global markets

A baseball batter takes a swing during an episode of NHK's long-running series, “Document 72 Hours.”

TOKYO -- Japan's public broadcasting agency NHK is schooling China's Tencent Holdings on how to create Japanese-style TV shows, a move aimed at promoting its own shows in the Chinese market while licensing rights to program concepts and formats.

As part of its global expansion, NHK wants to tap into Tencent's vast pool of 63 million video subscribers to attract more young viewers. Tencent, for its part, plans to produce and stream content tailored to domestic tastes but modeled after Japanese programs.

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