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Business

Japanese department store turns to high-tech fashion advice for shoppers

A virtual change in wardrobe.

TOKYO -- Japan's Isetan Mitsukoshi Holdings plans to bring its fashion business into the digital age, introducing technology in its department stores to let shoppers digitally try on clothing and receive style suggestions from artificial intelligence.

     Customers at Isetan's Shinjuku flagship in Tokyo will be able to sample new fashions virtually starting Aug. 26. After having their picture taken with a camera atop a large display screen, shoppers will be able to alter the color and style of their clothing with simple, intuitive controls. Pictures of favorite outfits can be sent to users' smartphones and other devices.

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