ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Japanese online retailer Belluna opening Chinese website

Baby clothes, cosmetics in lineup of 8,000 items

TOKYO -- Online retailer Belluna will launch Thursday a shopping site targeting consumers in China, hoping to catch the boom of international e-commerce in the world's most populous country.

The company will get help from Chinese company Azoya to run its own website rather than sell on a third-party site in China. This will ease expanding product offerings and targeted advertising.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more