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Japanese online retailer Belluna opening Chinese website

Baby clothes, cosmetics in lineup of 8,000 items

TOKYO -- Online retailer Belluna will launch Thursday a shopping site targeting consumers in China, hoping to catch the boom of international e-commerce in the world's most populous country.

The company will get help from Chinese company Azoya to run its own website rather than sell on a third-party site in China. This will ease expanding product offerings and targeted advertising.

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