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Japanese snack makers expanding in Asia

Foreign tourists want to eat Pocky back home too

Japanese snack maker Calbee has resumed selling Jagabee and other products in Taiwan.

TOKYO -- Japanese snack makers are going on a marketing offensive in Asia to capitalize on the growing popularity of their products.

Calbee will boost the production capacity of its plant for Jagabee in Hong Kong by 50% at a cost of 1 billion yen ($8.76 million) in March. While sales of the puffed potato sticks in Hong Kong are increasing, tourists from the territory to Japan often buy them when they return home.

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