TOKYO -- Japanese snack makers are going on a marketing offensive in Asia to capitalize on the growing popularity of their products.
Calbee will boost the production capacity of its plant for Jagabee in Hong Kong by 50% at a cost of 1 billion yen ($8.76 million) in March. While sales of the puffed potato sticks in Hong Kong are increasing, tourists from the territory to Japan often buy them when they return home.
