ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Japanese snacks taking on the world

Umaibo and other Japanese snacks on sale at Japan Day in Duesseldorf, Germany, in May

TOKYO -- Japan's declining birthrate is not good news for the country's traditional candy stores, but the dagashi, or penny candy, industry is finding new markets all across the globe.

Small boxes of bubble gum with distinctive orange illustrations are now on sale at retailers throughout the Middle East. The products are forged versions of Marukawa Confectionary's Fusen Bubble Gum, and are made in Thailand and Indonesia. These fake products, sold cheaply in the Middle East, have become a real headache for the Nagoya-based confectioner.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more