TOKYO -- Telecom giant KDDI will merchandise life insurance plans for Lifenet Insurance at its mobile phone shops as part of efforts to increase subscriber retention by offering bundle deals.
The company plans to kick this off by the summer and expand the marketing to 2,500 stores across the country. Clerks at KDDI's au mobile shops will show waiting customers the e-commerce site of Lifenet on tablet computers, offering an opportunity to sign up right there.
