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Kobayashi Pharmaceutical focuses on Chinese tourists

Chinese are eager consumers of Dusmock, a traditional Japanese medicine, to combat problems arising from smoky and polluted air back home.

OSAKA -- Seeing the popularity of its products soaring among Chinese, Kobayashi Pharmaceutical is focusing its development efforts on medicines, home items and cosmetics with an eye to Chinese consumers' needs.

The Japanese household product maker's strategy is based on a so-called "12 divine medicines" list of must-buy pharmaceuticals available in Japan that popped up last year and went viral on Chinese social media. 

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