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Lazada Indonesia aligns business model with Alibaba

E-commerce operator to focus on adding small merchants

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Orders being filled at a Lazada warehouse in Jakarta.   © Reuters
WATARU SUZUKI, Nikkei staff writer | Indonesia

JAKARTA -- The Indonesian unit of Lazada said it plans to focus on adding small merchants to its online marketplace, emulating the strategy of Alibaba Group Holding, the Chinese e-commerce company that acquired it last year.

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