HONG KONG E-commerce in Southeast Asia is becoming a heated battleground, with Amazon.com the latest to join the competition. China's Alibaba Group Holding has invested $2 billion for a controlling stake in e-tailer Lazada, which operates in six markets in the region. Before the official announcement of Amazon's entry to the Southeast Asian market, the Nikkei Asian Review talked to Lazada's co-founder and chief marketplace officer Aimone Ripa di Meana about expansion, fake goods and how to take on Amazon.
How will Lazada make use of Alibaba's brand name? Obviously, [Alibaba's] second [share] increase is a testament to the value that's been created by Lazada. This is a real sign of confidence for the team.