ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Lazada hastens expansion of Alibaba's Taobao in Southeast Asia

Chinese e-commerce giant counts on regional partner to rival Amazon

 (placeholder image)
Lazada's office in Jakarta   © Reuters

HONG KONG E-commerce in Southeast Asia is becoming a heated battleground, with Amazon.com the latest to join the competition. China's Alibaba Group Holding has invested $2 billion for a controlling stake in e-tailer Lazada, which operates in six markets in the region. Before the official announcement of Amazon's entry to the Southeast Asian market, the Nikkei Asian Review talked to Lazada's co-founder and chief marketplace officer Aimone Ripa di Meana about expansion, fake goods and how to take on Amazon.

Lazada's co-founder and chief marketplace officer Aimone Ripa di Meana (Photo by Yasuo Awai)

How will Lazada make use of Alibaba's brand name? Obviously, [Alibaba's] second [share] increase is a testament to the value that's been created by Lazada. This is a real sign of confidence for the team.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more