ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Lego tied for top toymaker as Asia sales take off

FRANKFURT, Germany -- Denmark's Lego Group will likely become the leading toymaker in the world this year after its first-half sales came in head to head with Mattel, the U.S. toy company that currently occupies the No. 1 spot. The jump into the leading position was helped along by the company's solid sales and a new theme park in Asia.

     Lego, the maker of various shaped interlocking blocks sold under the namesake brand, saw its sales in the January-June half jump 11% from the same period last year to reach 11.5 billion Danish krone ($1.99 billion).     

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more