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Lego tied for top toymaker as Asia sales take off

FRANKFURT, Germany -- Denmark's Lego Group will likely become the leading toymaker in the world this year after its first-half sales came in head to head with Mattel, the U.S. toy company that currently occupies the No. 1 spot. The jump into the leading position was helped along by the company's solid sales and a new theme park in Asia.

     Lego, the maker of various shaped interlocking blocks sold under the namesake brand, saw its sales in the January-June half jump 11% from the same period last year to reach 11.5 billion Danish krone ($1.99 billion).     

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