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Linda Wijaya pursues growth and conservation

APP Managing Director Linda Wijaya hopes to make her company the "most respected" paper company in the world by eliminating products derived from natural forests. (Photo by Keiichiro Asahara)

JAKARTA "Barbie, it's over."

That was the message splashed across a huge banner hanging from the roof of Barbie doll producer Mattel's headquarters in suburban Los Angeles back in June 2011. "I don't date girls that are into deforestation."

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