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Line splurges on huge Bangkok amusement arcade

Company will invest $14.7m to leverage popularity of mobile messaging app

The shopping area of Line's new Bangkok amusement arcade opened in June.

BANGKOK --  Line, operator of the Japanese mobile messaging app with the same name, plans to open a 500 million baht ($14.7 million) indoor amusement arcade in Bangkok by the end of the year.

Line Village, the company's first arcade, will be located in the Siam Square commercial complex in central Bangkok. The 1,500-sq.-meter facility will have a virtual reality attraction and popular Line character rooms, among other amusements. The company hopes to draw 12 million visitors a year and is planning similar arcades in other cities.

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