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Lotte beer taking South Korean market by storm

Lotte plans to ramp up production 12-fold by 2017.

SEOUL -- Lotte Chilsung Beverage has quickly carved out a niche in the beer market here through a 100% malt product with a rich taste and creamy foam, unlike the flat offerings of rivals Oriental Brewery and Hite-Jinro.

     Lotte sold 27 million cans' worth of its Kloud beer in the first 100 days after the April 22 debut. The new beer now accounts for about 16% of beers sold at large supermarkets -- a rare success for a new product.

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