SEOUL -- Lotte Chilsung Beverage has quickly carved out a niche in the beer market here through a 100% malt product with a rich taste and creamy foam, unlike the flat offerings of rivals Oriental Brewery and Hite-Jinro.
Lotte sold 27 million cans' worth of its Kloud beer in the first 100 days after the April 22 debut. The new beer now accounts for about 16% of beers sold at large supermarkets -- a rare success for a new product.
